Our XO Story
✨ About Mariel Kim ✨
Welcome to Mariel Kim 🤍 — a boutique space where beauty meets fun, creativity, and a touch of magic.
💖 Our Mission
We believe beauty should be playful, approachable, and boutique-chic. From skincare to makeup, we curate products from around the world that inspire confidence, joy, and a sense of discovery in your daily routine.
🌸 What We Offer
- ✨ Skincare from K-beauty, the Philippines, Thailand, and beyond
- 💄 Playful and trendy makeup favorites
- 🎀 Hair accessories, clips, and bows that add charm to any look
- 🛍️ XO Club treats for our boutique community
Operated by Mariel Kim Beauty LLC, our online store began in 2019, and we opened our first physical location on December 22, 2025. Our boutique spans nearly 3,000 sq ft of curated beauty and playful discoveries, where every visit encourages brand discovery and exploration. We regularly restock customer favorites; As an independent boutique, restock timing may vary.
🏬 In-Store Only
Some of our favorite playful finds are waiting for you in-person:
- Hair Extensions
- Clip-in & Tape-in Extensions
- Braiding Hair
- Wigs & Ponytails
Stop by our boutique — our team can help you find the perfect match ✨
🌷 Why We’re Different
At Mariel Kim, every collection is curated to delight 🌸💖. From K-beauty favorites to skincare from the Philippines, Thailand, and beyond, our boutique brings together playful, colorful, and unique beauty finds — all thoughtfully stocked so your favorites are ready whenever you visit. Every display, tester, and corner is designed for fun brand discovery, making your trip a cheerful adventure without the guesswork. Step inside, explore, and uncover your next obsession — all in a space that’s fully stocked, curated, and totally boutique-chic.