Meet Nari.

Nari is our adorable chibi gumiho fox — and she carries a special part of our story.

In Korean folklore, a gumiho grows more tails with time, each one representing growth, wisdom, and the journey that shapes them.

While our online journey began in 2019, Nari was born on December 22, 2025 — the day we opened our first flagship store location.

Nari has only one tail right now because this is the beginning of our new chapter. As we grow, so will she — one tail at a time.